An alumnus of Pearl Academy and London College Of Fashion, Kriti is the founding member and Creative Director of Doodlage. Passionate about sustainable fashion and up-cycling, which is relatively nascent in the Indian market, she plans to make the Doodlage model more scalable, while encouraging other brands to take a step towards becoming less wasteful. 
She is also the Country Manager for Shopcade in India, has taught at Pearl Academy, worked for designer labels like Nandita Basu and done design consultation for several other brands in the past.

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