Shipping Worldwide. COD Available. Check With Us For Custom Sizing.       Use Code Fest15 To Avail 15% OFF On Freshly Upcycled Pieces, Valid Till 30th October'19.

We are a bunch of passionate, versatile individuals who are committed to make a change! A Change in the way fashion is created and consumed. Each one of us is an activist before a being designer, a manager or a tailor

Kriti Tula : Co-Founder

Creative Director


A trained apparel designer, Kriti has won many awards and accolades for her work in upcyled and ethical fashion and is the creative brain behind Doodlage. She got a chance to pursue her Masters degree at London College of Fashion in Design Management on a full scholarship, where she met many international activists and organizations working for new-age solutions in this field. She has worked as a designer for various large and small manufacturing units and design houses. This exposure enabled her to develop an in-depth understanding of the wasteful processes that are standard industry practices. Her last job as a country manager for Shopvolution pvt. ltd, a london based content shopping application/website, gave her a holistic understanding of creating, running, managing and promoting brands in a webspace.

Paras Arora : Co-Founder

Business Development & Operations


A business developer by trade, Paras has been previously employed by big brands like JLL, where he has gathered expertise in asset management and business development through personal investments for key clients. His success in this field did not defer him from his dream of working on developing his own brand. His people’s skills make him in an incurable asset for a blooming brand. He will continue to work on national and international offline sales, curate experiential events and explore avenues for new business opportunities

At the core of the business is our design team that includes assistant designers and interns each of them unique in their design capacity, skill set and vision. Our production team consists of dexterous patternmakers, and artisans skilled in stitching, embroidery and handwork, who form the ultimate link in our chain and make it all come alive!


If you are as passionate as us about fashion with a purpose,

shoot us an email on with the subject ‘Job/Internship Application’.

We will be happy to get back to you super soon.



No products in the cart.