1. Tell us a little about your background, and how you came to be so passionate about ethical and sustainable fashion.
I am a fashion design student from Pearl Academy, New Delhi, and I have done my fair share of mending my clothes or “upcycling” them unknowingly, over the years.
Ethical and Sustainable Fashion became my focus when I starting looking up for answers in the labels I wore. As a designer, I was appalled by the answers, and made a conscious decision to be on the flipside of the rapacious fashion industry. To do the things the right way, no matter how small they were, or how long they took.
2. How would you describe your personal style? What are the factors that are most important to you as a consumer?
My personal style is very eclectic, I like to wear my mood. The basics in fashion never go out of style. You can style them in so many different ways.
As a consumer, I ALWAYS read the content . Buying less, and buying better quality clothes is my mantra. I feel that once we know the story behind a piece of clothing, we tend to cherish it even more.
Two things that I swear by are sneakers and good denim.
3. In the fast paced lives that we live, we often forget to be mindful of our practices. What are the steps you take to ensure that you’re living a sustainable life, and making thoughtful choices as a consumer?
The first step I took was to go local. ‘Local’ meaning buying as many locally produced products as possible, from food to clothing. Independent shops have a lot to offer, and I like how exclusive things can be. The second step was turning Vegan. Veganism has completely changed my perception of the way we live our lives. It made me very aware of the things around me. I knew what I was eating, I knew where it was sourced from. I knew I was doing my little bit, for a start.
The third step, which is still in process, and is the hardest of them all, is cutting down my daily waste. There is just way too much plastic around us.
4. How was your time working with Doodlage? Has your time here altered your mindset in any way?
I had a brilliant time working with Doodlage. Sustainability has many sides to it and doing what Doodlage does, which is upcycling and finding gold in the industrial waste is something I totally believe in. Giving a second chance to the fabric , giving the respect it deserves. Working with Doodlage ensured me that I am at the right side of the fashion industry, repairing the planet and saving it.
5. As a newcomer in the industry, you have the benefit of objectivity as well as fresh insight. How do you feel about current practices, and what is your vision for the future of ethical fashion?
I know that there is much work to be done in the fashion industry. The system of production and sale of clothes has deteriorated in the past few decades, thanks to fast fashion.
I feel knowledge has a lot to do with the future of the ethical fashion practises. The gap between the consumer and the producer needs to be bridged. The only way for survival in the future is through a conscious lifestyle. People need to understand that in the 21st century, technology is limitless but nature is not.